The truth will set you free

Honesty is the best policy. I’ve always believed it. The company I work for, Blacknight Solutions, also believes it. We have a status blog that we post to if any service that is public facing has any issues.

Blacknight Internet Solutions

Blacknight Internet Solutions

Sometimes they are related to a server being in difficulty and other times it’s just a way of communicating that we’re planning downtime to fix an issue. You see, we provide services to customers. If a customer is sitting at home and their service isn’t working, they should know why, what’s being done and an aprox ETA to it’s resolution.

I don’t want this post to just be related to where I work, it’s about honesty from businesses as a whole. I’ve seen so many different companies turn the other way when things start to go wrong. They close up the customer facing shop front. Nestle down, fix what needs to be fixed and then re-open and pretend nothing has happened.

It’s not rocket science. Your customers are the key to your businesses. If you mess up, and you will at some stage, tell them. The majority of your customers will understand and will be very thankful that you are honest enough to tell them the truth. They have messed up along the road too. They understand!

If you mess up and just go into hiding, customers don’t know where to look. It starts to radically pitfall into anger and then finally to sourcing a more reliable service. Being honest let’s everyone know who you are, what your doing and that your a company who cares. It builds your reputation positivity.

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